{"title":"AOI Seicha","description":"\u003csection style=\"max-width: 1000px; margin: 0 auto; padding: 16px; line-height: 1.6; font-size: 18px; box-sizing: border-box;\"\u003e\n\u003c!-- HERO VIDEO --\u003e\n\u003cdiv style=\"position: relative; width: 100%; padding-top: 56.25%; border-radius: 12px; overflow: hidden; margin-bottom: 24px; background: #000;\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/1ey2UFrohgw\" title=\"AOI Seicha: Brand Introduction\" loading=\"lazy\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: 0;\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cdl style=\"margin: 0; padding: 0;\"\u003e\n\u003cdt style=\"margin: 0; padding: 0;\"\u003e\n\u003ch2 style=\"font-size: 28px; line-height: 1.3; margin: 12px 0 8px;\"\u003eIntroduction\u003c\/h2\u003e\n\u003c\/dt\u003e\n\u003cdd style=\"margin: 0 0 16px; padding: 0;\"\u003e\n\u003cp style=\"margin: 0 0 16px;\"\u003eOne of the premier producers of matcha in Japan, and the leading supplier of wholesale matcha (North American customers should contact the American subsidiary AOI Tea), AOI Seicha has graciously allowed Japan-based Yunomi to sell their top quality matcha to matcha connoisseurs around the world.\u003c\/p\u003e\n\u003c\/dd\u003e\n\u003cdt style=\"margin: 0; padding: 0;\"\u003e\n\u003ch2 style=\"font-size: 28px; line-height: 1.3; margin: 12px 0 8px;\"\u003eOur Story\u003c\/h2\u003e\n\u003c\/dt\u003e\n\u003cdd style=\"margin: 0 0 16px; padding: 0;\"\u003e\n\u003cp style=\"margin: 0 0 16px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0926\/4578\/files\/aoi-seicha_01.png?v=1517798501\" alt=\"AOI Seicha\" style=\"max-width: 160px; width: 100%; height: auto; margin: 0 16px 16px 0; float: left;\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eBody, Mind, Soul.\u003c\/strong\u003e\u003cbr\u003e\"These are the words we live by. As in ancient times, AOI Matcha tea plants are \u003cbr\u003ecarefully picked, steamed, dried, and ground by granite stone mill into the finest \u003cbr\u003eMatcha green tea powder.\"\u003c\/p\u003e\n\u003cp style=\"text-align: center; margin: 12px 0 8px;\"\u003e\u003cstrong\u003eFor over a century, my family has been passionate about creating the finest quality Matcha.\"\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center; margin: 12px 0 8px;\"\u003e\u003cstrong\u003eAYANO HONDA\u003cbr\u003eAOI Seicha, Japan\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eJapanese green tea, introduced from Song-dynasty China during the Kamakura period by the Zen master Eisai, boasts a history of over 1,000 years. Since ancient times, the health benefits of tea have been widely recognized. Later, matcha became deeply rooted in Japanese culture through the tea ceremony of Sen no Rikyu. Guided by Zen philosophy—expressed through tea utensils, flowers, and hanging scrolls—the tea ceremony nurtured the Japanese spirit and sense of harmony. I believe this precious cultural heritage is something Japan can proudly share with the world.\u003c\/p\u003e\n\u003cp\u003eIn recent years, the medicinal and health benefits of green tea have once again drawn attention. Bottled green tea, valued as a convenient and healthy beverage, has seen remarkable growth in popularity. At the same time, however, there is a concern that the spirit of \u003cem\u003ewa\u003c\/em\u003e (harmony), consideration for others, and the true taste of tea—cultivated through traditions such as whisking matcha with a bamboo whisk or brewing tea carefully in a teapot—may be gradually fading. Instead, green tea is often consumed simply as a convenient way to quench thirst. Nevertheless, alongside the growing global interest in health, green tea is becoming a worldwide trend, not only in Japan but across the globe.\u003c\/p\u003e\n\u003cp\u003eFor tea to continue being loved worldwide as a truly healthy product, we believe it is essential for companies to adopt environmentally responsible practices. At Aoi Seicha, we are committed to building a sustainable, circular society in which nature and people coexist in harmony. With the motto “environmentally conscious, safe, and reliable tea production,” we have devoted ourselves to the development of organically grown tea since 1980. Our organic tea cultivation begins with building healthy soil using compost, without the use of pesticides. In April 2001, our tea fields received JAS organic certification (from OCIA Japan, a registered certification body of the Ministry of Agriculture, Forestry and Fisheries). Today, our organically cultivated tea fields cover 20 hectares, making us one of Japan’s leading organic tea producers.\u003c\/p\u003e\n\u003cp\u003eAoi Seicha’s organically grown tea, produced using traditional farming methods that are gentle on both people and nature, has earned high praise not only in Japan but also from customers overseas. Japan’s culture of harmony between people and nature is spreading beyond its borders through Aoi’s matcha. The quality standards and certifications required for international trade, along with our advanced technical expertise and hygienic facilities and systems recognized worldwide, are the result of the creativity and dedication of our employees.\u003c\/p\u003e\n\u003cp\u003eThe family crest passed down through generations at Aoi Seicha is the “Tachi-Aoi” (upright hollyhock), which long ago became the origin of the Tokugawa shogunate’s famous \u003cem\u003eAoi\u003c\/em\u003e crest. Under our customer-first philosophy, we uphold the three leaves of the Tachi-Aoi as the three pillars of our corporate spirit: sincerity, trust, and being loved. We are committed to preserving these values while creating new traditions.\u003c\/p\u003e\n\u003cp\u003eFinally, cherishing the spirit of \u003cem\u003eIchigo Ichie\u003c\/em\u003e—“one encounter, one opportunity”—a treasured maxim of the tea ceremony and my personal guiding principle, we will continue, together with our employees, to engage sincerely with our customers and devote ourselves wholeheartedly to our work.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/dd\u003e\n\u003c\/dl\u003e\n\u003cp style=\"margin: 0 0 16px;\"\u003e\u003cstrong\u003eHistory \u0026amp; Info\u003cbr\u003eName: AOI Seicha Co., Ltd.\u003cbr\u003eLocation: 7 Kamiyashiki, Kamimachi, Nishio 445-0894, Aichi Prefecture\u003cbr\u003eEstablished: 1910 by Yasutaru Honda who began cultivating tea and establishing the Shunkouen Factory for gyokuro. \u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2 style=\"font-size: 28px; line-height: 1.3; margin: 12px 0 8px;\"\u003eVideos\u003c\/h2\u003e\n\u003c!-- Responsive videos: side by side on desktop, stacked on mobile --\u003e\n\u003cdiv style=\"display: flex; flex-wrap: wrap; gap: 20px;\"\u003e\n\u003c!-- Video 1 --\u003e\n\u003cdiv style=\"flex: 1 1 100%; max-width: 100%; @media(min-width: 768px){flex:1 1 calc(50% - 10px);\"\u003e\n\u003cdiv style=\"position: relative; width: 100%; padding-top: 56.25%; border-radius: 12px; overflow: hidden; background: #000;\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/0MZ518_ofwg\" title=\"Video on Matcha Production\" loading=\"lazy\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: 0;\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- Video 2 --\u003e\n\u003cdiv style=\"flex: 1 1 100%; max-width: 100%; @media(min-width: 768px){flex:1 1 calc(50% - 10px);\"\u003e\n\u003cdiv style=\"position: relative; width: 100%; padding-top: 56.25%; border-radius: 12px; overflow: hidden; background: #000;\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/QVcm5Hen6EE\" title=\"Matcha Harvesting \u0026amp; Cultivation — AOI Tea Company\" loading=\"lazy\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: 0;\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","products":[{"product_id":"aoi-seicha-imperial-gyokuro-fukujyu","title":"#0165.AX AOI Seicha: Imperial Gyokuro, Fukujyu 一期一会／福寿","description":"\u003cp\u003eThis imperial gyokuro, Fukujyu will not disappoint. It contains plenty of theanine, which is an umami ingredient. AOI Seicha’s manager will state with pride that one can fully enjoy the deep umami and sweetness as you make contact with the tea in your mouth. On top of the rich taste in your mouth, this gyokuro also has a unique aroma. The Fukujyu is recommended for those who are curious to try a little luxurious gyokuro...\u003c\/p\u003e\n\u003ch2\u003eShaded for sweet umami\u003c\/h2\u003e\n\u003cp\u003eAs a tea factory specializing in matcha production, AOI Seicha has an extensive network of farmers growing a different kind of shaded tea -- gyokuro.  \u003c\/p\u003e\n\u003ch2\u003eProduct Info\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients\u003c\/strong\u003e: Green tea\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet Weight\u003c\/strong\u003e: 100 grams in original bag, 10-gram sized packed by Yunomi for your tasting convenience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCultivar\u003c\/strong\u003e: Blended\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHarvest\u003c\/strong\u003e: Spring\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCultivation \u0026amp; Processing Notes\u003c\/strong\u003e: Shaded for 3 weeks before harvest.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRegion\u003c\/strong\u003e: Blended\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSteeping notes\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFirst steeping - Tea\u003c\/strong\u003e: 3 grams. \u003cstrong\u003eTime\u003c\/strong\u003e: 3-5 minutes. \u003cstrong\u003eWater\u003c\/strong\u003e: 50C\/122F, 80 ml.\u003cbr\u003eThe purpose of this steep is to create an rich, umami syrup-like broth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSecond steeping\u003c\/strong\u003e - \u003cstrong\u003eTime\u003c\/strong\u003e: immediate. \u003cstrong\u003eWater\u003c\/strong\u003e: 70-90C\/160-195F, 200 ml\u003cbr\u003eIn subsequent steeps, you've already primed the leaves and extracted much of the umami, so enjoy the other flavors with water at hotter temperatures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThird \/ fourth steeping - Time\u003c\/strong\u003e: 30-60 seconds. \u003cstrong\u003eWater\u003c\/strong\u003e: 70-90C\/160-195F, 200 ml\u003c\/li\u003e\n\u003cli\u003eRemember, steeping at a hotter temperature extracts caffeine and bitter-tasting catechin (antioxidants) while cooler temperature extracts only the umami-tasting L-theanine and other sweet flavors. Since the bitter flavors overwhelm the umami flavors, we recommend the above.\u003c\/li\u003e\n\u003cli\u003eAlso try cold steeping as well as ice steeping! \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eVendor Info\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eName\u003c\/strong\u003e: Aoi Seicha\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eType\u003c\/strong\u003e: Factory\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEstablished\u003c\/strong\u003e: 1910, company incorporated as AOI Seicha in 1966.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCEO\u003c\/strong\u003e: Ayano Honda\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEmployees\u003c\/strong\u003e: 60\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAddress\u003c\/strong\u003e: Kamiyashiki-7 Kamimachi, Nishio-shi, Aichi-ken 445-0894\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"http:\/\/www.aoitea.com\" class=\"btn\" target=\"_blank\"\u003eMatcha for the North American market can be bought from U.S. subsidiary AOI Tea\u003c\/a\u003e\u003c\/p\u003e","brand":"AOI Seicha","offers":[{"title":"10g \/ 0.35 oz \/ Yunomi resealable bag","offer_id":28381127901289,"sku":"aoi-gyo01-010","price":1000.0,"currency_code":"JPY","in_stock":false},{"title":"100g \/ 3.5 oz \/ Original bag","offer_id":35366430469,"sku":"aoi-gyo01-100","price":6000.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/4578\/products\/aoi-seicha-imperial-gyokuro-fukujyu-634222.jpg?v=1663992540"},{"product_id":"aoi-seicha-gyokuro-konacha","title":"#0166.AX AOI Seicha: Gyokuro Konacha 玉露粉茶","description":"\u003ch2\u003e\u003c\/h2\u003e\n\u003cp\u003eThe tea fannings filtered out during the refinement of premium gyokuro themselves make a great, quick steeping tea. The flavor fades fast after the first steeping, but a great way to taste the umami of \u003ca href=\"https:\/\/yumenet.live\/collections\/gyokuro\" target=\"_blank\" title=\"Gyokuro\" rel=\"noopener\"\u003egyokuro\u003c\/a\u003e at a reasonable price. \u003c\/p\u003e\n\u003ch2\u003eProduct Info\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients\u003c\/strong\u003e: Green tea\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCultivar\u003c\/strong\u003e: Blended\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHarvest\u003c\/strong\u003e: Spring\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCultivation \u0026amp; Processing Notes\u003c\/strong\u003e: Shaded for 3 weeks before harvest. Fannings filtered from gyokuro production are gathered into this tea.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRegion\u003c\/strong\u003e: Blended\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eInstructions \u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTea\u003c\/strong\u003e: 3 grams. Time: 30-60 seconds. Water: 60C\/140F, 200 ml.\u003c\/li\u003e\n\u003cli\u003eAdjust parameters to find the best strength of flavor for your palette. Hotter water generates more bitterness. Cold water steeping creates a sweeter tea.\u003c\/li\u003e\n\u003cli\u003eSee \u003ca title=\"steeping techniques\" href=\"\/en-au\/steep\" target=\"_blank\"\u003eyumenet.live\/steep\u003c\/a\u003e for more techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFlavor\u003c\/h2\u003e\n\u003cp\u003eIn this tea pleasant umami and gentle sweetness mix with soft green notes. There is a refreshing hint of bitterness, but overall the flavor is round and fresh.\u003c\/p\u003e\n\u003ch2\u003eVendor Info\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eName\u003c\/strong\u003e: Aoi Seicha\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eType\u003c\/strong\u003e: Factory\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEstablished\u003c\/strong\u003e: 1910, company incorporated as AOI Seicha in 1966.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCEO\u003c\/strong\u003e: Ayano Honda\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEmployees\u003c\/strong\u003e: 60\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAddress\u003c\/strong\u003e: Kamiyashiki-7 Kamimachi, Nishio-shi, Aichi-ken 445-0894\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca class=\"btn\" href=\"http:\/\/www.aoitea.com\" target=\"_blank\"\u003eMatcha for the North American market can be bought from U.S. subsidiary AOI Tea\u003c\/a\u003e\u003c\/p\u003e","brand":"AOI Seicha","offers":[{"title":"10g \/ 0.35 oz \/ Yunomi resealable bag","offer_id":40691419185257,"sku":"aoi-gyo04-010","price":450.0,"currency_code":"JPY","in_stock":false},{"title":"200g \/ 7 oz \/ Original bag","offer_id":35366231877,"sku":"aoi-gyo04-200","price":3700.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/4578\/files\/20240206-141447_0000.png?v=1707196747"},{"product_id":"aoi-seicha-imperial-gyokuro-gokujyo","title":"#0164.AX AOI Seicha: Competition (Heritage) Grade Gyokuro, Gokujyo 一期一会／極上玉露","description":"\u003cp\u003eThis competition grade gyokuro blend from AOI Seicha was made by carefully selecting and scrutinizing tea leaves that won the Excellence Award at the tea tasting competition in the gyokuro category. You will not be let down by the rich umami and sweetness. AOI Seicha recommends with confidence to those who would like to taste an authentic gyokuro.\u003c\/p\u003e\n\u003ch2\u003eSelected and blended from award-winning tea leaves\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cp\u003eThe teas submitted to Prefectural, Regional, and National level tea competition from farmers are then bid upon by factories who refine the leaves and turn them into a finished product. Consistently buying the award winning gyokuro teas from these competitions, AOI Seicha then blends them to offer you the best of the best.\u003c\/p\u003e\n\u003ch2\u003eProduct Info\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients\u003c\/strong\u003e: Green tea\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet Weight\u003c\/strong\u003e: 100 grams in original bag, 20-gram sized packed by Yunomi for your tasting convenience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCultivar\u003c\/strong\u003e: Blended\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHarvest\u003c\/strong\u003e: Spring\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCultivation \u0026amp; Processing Notes\u003c\/strong\u003e: Shaded for 3 weeks before harvest.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRegion\u003c\/strong\u003e: Blended\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSteeping notes\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFirst steeping - Tea\u003c\/strong\u003e: 3 grams.\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eTime\u003c\/strong\u003e: 3-5 minutes.\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eWater\u003c\/strong\u003e: 50C\/122F, 80 ml.\u003cbr\u003eThe purpose of this steep is to create an rich, umami syrup-like broth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSecond steeping\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e-\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eTime\u003c\/strong\u003e: immediate.\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eWater\u003c\/strong\u003e: 70-90C\/160-195F, 200 ml\u003cbr\u003eIn subsequent steeps, you've already primed the leaves and extracted much of the umami, so enjoy the other flavors with water at hotter temperatures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThird \/ fourth steeping - Time\u003c\/strong\u003e:\u003cspan\u003e \u003c\/span\u003e30-60 seconds.\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eWater\u003c\/strong\u003e: 70-90C\/160-195F, 200 ml\u003c\/li\u003e\n\u003cli\u003eRemember, steeping at a hotter temperature extracts caffeine and bitter-tasting catechin (antioxidants) while cooler temperature extracts only the umami-tasting L-theanine and other sweet flavors. Since the bitter flavors overwhelm the umami flavors, we recommend the above.\u003c\/li\u003e\n\u003cli\u003eAlso try cold steeping as well as ice steeping!\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eVendor Info\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eName\u003c\/strong\u003e: Aoi Seicha\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eType\u003c\/strong\u003e: Factory\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEstablished\u003c\/strong\u003e: 1910, company incorporated as AOI Seicha in 1966.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCEO\u003c\/strong\u003e: Ayano Honda\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEmployees\u003c\/strong\u003e: 60\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAddress\u003c\/strong\u003e: Kamiyashiki-7 Kamimachi, Nishio-shi, Aichi-ken 445-0894\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"http:\/\/www.aoitea.com\" class=\"btn\" target=\"_blank\"\u003eMatcha for the North American market can be bought from U.S. subsidiary AOI Tea\u003c\/a\u003e\u003c\/p\u003e","brand":"AOI Seicha","offers":[{"title":"10g \/ 0.35 oz \/ Yunomi resealable bag","offer_id":40079929081961,"sku":"aoi-gyo02-010","price":1100.0,"currency_code":"JPY","in_stock":false},{"title":"100g \/ 3.5 oz \/ Original bag","offer_id":28381161685097,"sku":"aoi-gyo02-100","price":9000.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/4578\/products\/aoi-seicha-competition-grade-gyokuro-gokujyo-987420.jpg?v=1712624042"},{"product_id":"aoi-seicha-heritage-grade-gyokuro-for-competition","title":"#0163.AX AOI Seicha: Heritage Grade Gyokuro for Competition 一期一会／出品玉露","description":"\u003cp\u003eThis heritage grade gyokuro was made from only elite tea leaves that received the Excellence Award at the tea tasting competition in the gyokuro category. A gyokuro made by a tea master who has the skill necessary to maximise the umami and sweetness that is stored in the tea leaves. While pricey, you will not regret enjoying the \"real\" taste of gyokuro in this masterful gyokuro from AOI Seicha. \u003c\/p\u003e\n\u003ch2\u003e\n\u003cbr\u003eSelected and blended from award-winning tea leaves\u003c\/h2\u003e\n\u003cp\u003eThe teas submitted to Prefectural, Regional, and National level tea competition from farmers are then bid upon by factories who refine the leaves and turn them into a finished product. Consistently buying the award winning gyokuro teas from these competitions, AOI Seicha then blends them to offer you the best of the best.\u003c\/p\u003e\n\u003ch2\u003eProduct Info\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients\u003c\/strong\u003e: Green tea\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet Weight\u003c\/strong\u003e: 100 grams in original bag, 20-gram sized packed by Yunomi for your tasting convenience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCultivar\u003c\/strong\u003e: Blended\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHarvest\u003c\/strong\u003e: Spring\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCultivation \u0026amp; Processing Notes\u003c\/strong\u003e: Shaded for 3 weeks before harvest.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRegion\u003c\/strong\u003e: Aichi Prefecture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSteeping notes\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFirst steeping - Tea\u003c\/strong\u003e: 3 grams.\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eTime\u003c\/strong\u003e: 3-5 minutes.\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eWater\u003c\/strong\u003e: 50C\/122F, 80 ml.\u003cbr\u003eThe purpose of this steep is to create an rich, umami syrup-like broth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSecond steeping\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e-\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eTime\u003c\/strong\u003e: immediate.\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eWater\u003c\/strong\u003e: 70-90C\/160-195F, 200 ml\u003cbr\u003eIn subsequent steeps, you've already primed the leaves and extracted much of the umami, so enjoy the other flavors with water at hotter temperatures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThird \/ fourth steeping - Time\u003c\/strong\u003e:\u003cspan\u003e \u003c\/span\u003e30-60 seconds.\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eWater\u003c\/strong\u003e: 70-90C\/160-195F, 200 ml\u003c\/li\u003e\n\u003cli\u003eRemember, steeping at a hotter temperature extracts caffeine and bitter-tasting catechin (antioxidants) while cooler temperature extracts only the umami-tasting L-theanine and other sweet flavors. Since the bitter flavors overwhelm the umami flavors, we recommend the above.\u003c\/li\u003e\n\u003cli\u003eAlso try cold steeping as well as ice steeping!\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eVendor Info\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eName\u003c\/strong\u003e: Aoi Seicha\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eType\u003c\/strong\u003e: Factory\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEstablished\u003c\/strong\u003e: 1910, company incorporated as AOI Seicha in 1966.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCEO\u003c\/strong\u003e: Ayano Honda\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEmployees\u003c\/strong\u003e: 60\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAddress\u003c\/strong\u003e: Kamiyashiki-7 Kamimachi, Nishio-shi, Aichi-ken 445-0894\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"http:\/\/www.aoitea.com\" class=\"btn\" target=\"_blank\"\u003eMatcha for the North American market can be bought from U.S. subsidiary AOI Tea\u003c\/a\u003e\u003c\/p\u003e","brand":"AOI Seicha","offers":[{"title":"10g \/ 0.36 oz \/ Yunomi resealable bag","offer_id":28381187899497,"sku":"aoi-gyo03-010","price":1600.0,"currency_code":"JPY","in_stock":false},{"title":"100g \/ 3.5 oz \/ Original bag","offer_id":28381187932265,"sku":"aoi-gyo03-100","price":13000.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/4578\/files\/0163.AX_AOI_Seicha_Heritage_Grade_Gyokuro_for_Competition_Aichi-ken.jpg?v=1751595418"},{"product_id":"aoi-seicha-nishio-matcha-shoju-no-shiro-imperial-ceremonial-grade-usucha","title":"#.A1 AOI Seicha: Nishio Matcha - Shoju no Shiro, Imperial Ceremonial Grade Usucha (30g) 御薄茶、松寿の白 (Last few units, then will be discontinued)","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Shoju no Shiro from AOI Seicha is a high grade imperial ceremonial grade usucha that is well-balanced with respect to umami, sweetness, and aroma. It’s a wonderful matcha to enjoy at home when you would like to add a luxurious touch or to simply relax and enjoy your bowl of matcha. The Shoju no Shiro is also popular as a matcha for the tea ceremony. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe matcha sommeliers at AOI rate this matcha (see graph for a visual): \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e5\/5 in terms of umami flavor,\u003c\/li\u003e\n\u003cli\u003e4\/5 sweetness,\u003c\/li\u003e\n\u003cli\u003e1\/5 for bitterness. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eProduct Info\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients\u003c\/strong\u003e: Green tea\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJapanese name\u003c\/strong\u003e: 御薄茶、松寿の白\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet Weight\u003c\/strong\u003e: 30 grams, can\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrinding\u003c\/strong\u003e: Ground upon order by Yunomi (see procurement date)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCultivar\u003c\/strong\u003e: Blended\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHarvest Season\u003c\/strong\u003e: Spring\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCultivation \u0026amp; Processing Notes\u003c\/strong\u003e: Shaded for 4 weeks before harvest.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRegion\u003c\/strong\u003e: Nishio, Aichi Prefecture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eInstructions \u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTools\u003c\/strong\u003e: \u003ca href=\"https:\/\/yumenet.live\/collections\/matcha\" title=\"Matcha\"\u003ematcha\u003c\/a\u003e, \u003ca href=\"https:\/\/yumenet.live\/collections\/bamboo-whisks-scoops\" title=\"Bamboo Whisks, Scoops, and Other Tea Ceremony Utensils\"\u003echashaku bamboo scoop, chasen bamboo whisk\u003c\/a\u003e, matcha bowl, cooling bowl or tea pot\u003c\/li\u003e\n\u003cli\u003eTake 2 grams (about 1.5 chashaku bamboo scoops) of matcha, and place it into your bowl\u003c\/li\u003e\n\u003cli\u003eUsing the tips of your chasen bamboo whisks break apart any clumps (using a sifter may also help).\u003c\/li\u003e\n\u003cli\u003eTake boiling water and place it into a teapot or other cooling bowl. Allow the water to cool to 70-80C\/158-176F degrees.\u003c\/li\u003e\n\u003cli\u003ePour the water into your bowl, and using the whisk, slowly make an \"M\" shape in your bowl.\u003c\/li\u003e\n\u003cli\u003eAs you speed up the whisk, bubbles (froth) will form.\u003c\/li\u003e\n\u003cli\u003eFor Koicha, use about 50-70 ml of water. For Usucha, use 150-200 ml of water.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eVendor Info\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eName\u003c\/strong\u003e: \u003ca href=\"https:\/\/yumenet.live\/collections\/aoi-seicha\" title=\"AOI Seicha\"\u003eAoi Seicha\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eType\u003c\/strong\u003e: Factory\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEstablished\u003c\/strong\u003e: 1910, company incorporated as AOI Seicha in 1966.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCEO\u003c\/strong\u003e: Ayano Honda\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEmployees\u003c\/strong\u003e: 60\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAddress\u003c\/strong\u003e: Kamiyashiki-7 Kamimachi, Nishio-shi, Aichi-ken 445-0894\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"http:\/\/www.aoitea.com\" class=\"btn\" target=\"_blank\"\u003eMatcha for the North American market can be bought from U.S. subsidiary AOI Tea\u003c\/a\u003e\u003c\/p\u003e\n\u003cdiv class=\"video\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Fg5cLIBIguo\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"AOI Seicha","offers":[{"title":"30g \/ 1 oz \/ Spring Harvest","offer_id":33115608514665,"sku":"aoi-ussho-030","price":3880.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/4578\/files\/IMG-2230.png?v=1692151336"},{"product_id":"aoi-seicha-haruka-standard-ceremonial-grade-organic-matcha","title":"#.AX AOI Seicha: Haruka, Standard Ceremonial Grade Organic Matcha 有機抹茶 春香(Limited Stock)","description":"\u003cp\u003eThis Haruka is an organic matcha made from the famous AOI Seicha that is characterised by relatively low bitterness and umami, and can be enjoyed refreshingly. It is a rare matcha that is carefully selected and ground by a stone mill with only the finest tea leaves among organic \u003ca href=\"https:\/\/yumenet.live\/collections\/tencha\" title=\"Tencha\"\u003etencha\u003c\/a\u003e. \u003c\/p\u003e\n\u003cp\u003ePlease note that only organically grown tea leaves that have been cultivated in pursuit of the motto, \"safe, secure, and deliciousness\" have been utilised. \u003c\/p\u003e\n\u003ch2\u003eProduct Info\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients\u003c\/strong\u003e: Green tea\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJapanese name\u003c\/strong\u003e: 春香\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet Weight\u003c\/strong\u003e: 30 grams, can\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCultivar\u003c\/strong\u003e: Blend\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrinding\u003c\/strong\u003e by stone mill\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHarvest Season\u003c\/strong\u003e: Spring\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCultivation \u0026amp; Processing Notes\u003c\/strong\u003e: Shaded for 4 weeks before harvest.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRegion\u003c\/strong\u003e: \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eInstructions \u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTools\u003c\/strong\u003e: \u003ca href=\"https:\/\/yumenet.live\/collections\/matcha\" title=\"Matcha\"\u003ematcha\u003c\/a\u003e, \u003ca href=\"https:\/\/yumenet.live\/collections\/bamboo-whisks-scoops\" title=\"Bamboo Whisks, Scoops, and Other Tea Ceremony Utensils\"\u003echashaku bamboo scoop, chasen bamboo whisk\u003c\/a\u003e, matcha bowl, cooling bowl or tea pot\u003c\/li\u003e\n\u003cli\u003eTake 2 grams (about 1.5 chashaku bamboo scoops) of matcha, and place it into your bowl\u003c\/li\u003e\n\u003cli\u003eUsing the tips of your chasen bamboo whisks break apart any clumps (using a sifter may also help).\u003c\/li\u003e\n\u003cli\u003eTake boiling water and place it into a teapot or other cooling bowl. Allow the water to cool to 70-80C\/158-176F degrees.\u003c\/li\u003e\n\u003cli\u003ePour the water into your bowl, and using the whisk, slowly make an \"M\" shape in your bowl.\u003c\/li\u003e\n\u003cli\u003eAs you speed up the whisk, bubbles (froth) will form.\u003c\/li\u003e\n\u003cli\u003eFor Koicha, use about 50-70 ml of water. For Usucha, use 150-200 ml of water.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eVendor Info\u003c\/h2\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eName\u003c\/strong\u003e: \u003ca href=\"https:\/\/yumenet.live\/collections\/aoi-seicha\" title=\"Aoi Seicha\"\u003eAoi Seicha\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eType\u003c\/strong\u003e: Factory\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEstablished\u003c\/strong\u003e: 1910, company incorporated as AOI Seicha in 1966.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCEO\u003c\/strong\u003e: Ayano Honda\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEmployees\u003c\/strong\u003e: 60\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAddress\u003c\/strong\u003e: Kamiyashiki-7 Kamimachi, Nishio-shi, Aichi-ken 445-0894\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ca href=\"http:\/\/www.aoitea.com\" class=\"btn\" target=\"_blank\"\u003eMatcha for the North American market can be bought from U.S. subsidiary AOI Tea\u003c\/a\u003e\n\u003cdiv class=\"video\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Fg5cLIBIguo\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"AOI Seicha","offers":[{"title":"30g \/ 1 oz \/ Pull Top Can","offer_id":39877850693737,"sku":"aoi-ogharu-030","price":2500.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/4578\/files\/aoi_seiche_Haruka_matcha_standard_ceremonial_grade.jpg?v=1766025030"},{"product_id":"aoi-seicha-soushun-no-kaori-standard-ceremonial-grade-organic-matcha","title":"#.AX AOI Seicha: Soushun no Kaori, Standard Ceremonial Grade Organic Matcha (30g) Matcha 早春の香(Limited Stock)","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eThis organic matcha, \"Soushun no Kaori\" (signifying early spring aroma) from AOI Seicha is a matcha that has been loved by the Seikatsu Club Co-op for many years. It is a matcha that can be used not only for whisking but also suitable for cooking and making sweets. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\n\u003cspan\u003ePlease note that only organically grown tea leaves that have been cultivated in pursuit of the motto, \"safe, secure, and deliciousness\" have been utilised. \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eProduct Info\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients\u003c\/strong\u003e: Green tea\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJapanese name\u003c\/strong\u003e: 早春の香\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet Weight\u003c\/strong\u003e: 30 grams, can\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCultivar\u003c\/strong\u003e: Blend\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrinding\u003c\/strong\u003e by stone mill\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHarvest Season\u003c\/strong\u003e: Spring\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCultivation \u0026amp; Processing Notes\u003c\/strong\u003e: Shaded for 4 weeks before harvest.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRegion\u003c\/strong\u003e: Blend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eInstructions \u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTools\u003c\/strong\u003e: matcha, chashaku bamboo scoop, chasen bamboo whisk, matcha bowl, cooling bowl or tea pot\u003c\/li\u003e\n\u003cli\u003eTake 2 grams (about 1.5 chashaku bamboo scoops) of matcha, and place it into your bowl\u003c\/li\u003e\n\u003cli\u003eUsing the tips of your chasen bamboo whisks break apart any clumps (using a sifter may also help).\u003c\/li\u003e\n\u003cli\u003eTake boiling water and place it into a teapot or other cooling bowl. Allow the water to cool to 70-80C\/158-176F degrees.\u003c\/li\u003e\n\u003cli\u003ePour the water into your bowl, and using the whisk, slowly make an \"M\" shape in your bowl.\u003c\/li\u003e\n\u003cli\u003eAs you speed up the whisk, bubbles (froth) will form.\u003c\/li\u003e\n\u003cli\u003eFor Koicha, use about 50-70 ml of water. For Usucha, use 150-200 ml of water.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eVendor Info\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eName\u003c\/strong\u003e: Aoi Seicha\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eType\u003c\/strong\u003e: Factory\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEstablished\u003c\/strong\u003e: 1910, company incorporated as AOI Seicha in 1966.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCEO\u003c\/strong\u003e: Ayano Honda\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEmployees\u003c\/strong\u003e: 60\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAddress\u003c\/strong\u003e: Kamiyashiki-7 Kamimachi, Nishio-shi, Aichi-ken 445-0894\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca class=\"btn\" href=\"http:\/\/www.aoitea.com\" target=\"_blank\"\u003eMatcha for the North American market can be bought from U.S. subsidiary AOI Tea\u003c\/a\u003e\u003c\/p\u003e\n\u003cdiv class=\"video\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/Fg5cLIBIguo\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"AOI Seicha","offers":[{"title":"30g \/ 1 oz","offer_id":33115609628777,"sku":"aoi-ogsou-030","price":2000.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/4578\/products\/aoi-seicha-soushun-no-kaori-standard-ceremonial-grade-organic-matcha-30g-120488.jpg?v=1663992549"},{"product_id":"aoi-seicha-hojicha-powder","title":"#0890.AX Aoi Seicha - Hojicha Powder - Roasted Tea Leaf Matcha","description":"\u003cp\u003eThis hojicha powder has a beautiful colour and a rich, mellow, warm wood like toasty notes.\u003c\/p\u003e\n\u003cp\u003eBlended hojicha (roasted green tea), pulverized into a fine powder like standard matcha, is perfect for creating delicious hojicha flavored lattes and baked goods.\u003c\/p\u003e\n\u003cp\u003eWe call this kind of non-tencha made matcha Tea Leaf Matcha, a powder that is ground to be as fine as matcha and used in the same way for lattes\u003c\/p\u003e\n\u003cp\u003e30g sizes are packed by yumenet.live, 250g bags made by AOI Seicha for yumenet.live. Inquire for other custom sizes (5kg minimum).\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003ePreparation\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eTo create delicious hojicha lattes and tea powder based links, check out our dedicated powdered tea preparation guide from this \u003ca href=\"https:\/\/yumenet.live\/pages\/instructions-for-powdered-tea-preparation?_pos=1\u0026amp;_psq=powder\u0026amp;_ss=e\u0026amp;_v=1.0#hojicha-anchor\"\u003elink\u003c\/a\u003e.\u003c\/p\u003e","brand":"AOI Seicha","offers":[{"title":"30g \/ 1 oz \/ Refill bag in yumenet.live gift can","offer_id":43157537554537,"sku":"AOI-HJP01-030","price":1200.0,"currency_code":"JPY","in_stock":true},{"title":"250g \/ 8.8 oz \/ yumenet.live resealable bag","offer_id":42191294955625,"sku":"AOI-HJP01-250","price":4000.0,"currency_code":"JPY","in_stock":true},{"title":"MULTIPACK 1kg (250g x 4 bags) \/ 2.2 lbs","offer_id":42225600757865,"sku":"AOI-HJP01-250x4","price":15000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/4578\/files\/AOI_Hoji.jpg?v=1772165774"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/4578\/collections\/aoi-seicha-695414.jpg?v=1663992476","url":"https:\/\/yumenet.live\/en-au\/collections\/aoi-seicha.oembed","provider":"yumenet.live","version":"1.0","type":"link"}