{"title":"Yancha","description":"\u003cp\u003eYancy Lever is an American farming tea, yuzu citrus, soba (buckwheat) and other vegetables in the beautiful mountains of Otoyo Village, Kochi, Japan. \u003ca rel=\"noopener noreferrer\" title=\"New interview with Yancy, an American #tea farmer on the island of Shikoku in #Japan.\" href=\"https:\/\/yumenet.live\/blogs\/japanese-tea-guide\/yancha-interview-with-yancy-lever-an-american-tea-farmer\" target=\"_blank\"\u003eRead the Dec 2021 long form interview\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003ca rel=\"noopener\" title=\"Guesthouse Boro-ya\" href=\"https:\/\/maps.app.goo.gl\/vJJBJNc7tAGjaV2aA?g_st=i\" class=\"btn\" target=\"_blank\"\u003eStay at Yancy's Guesthouse, Boro-ya (Google Maps \u0026amp; Reservation)\u003c\/a\u003e \u003ca rel=\"noopener\" title=\"Guesthouse Boro-ya\" href=\"https:\/\/www.booking.com\/Share-FxNwFB\" class=\"btn\" target=\"_blank\"\u003eBooking.com (tons of photos)\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0926\/4578\/files\/boroya_371865172.jpg?v=1711500374\" height=\"150\" style=\"float:left; height: 150px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0926\/4578\/files\/boroya_371865176.jpg?v=1711500374\" alt=\"\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0926\/4578\/files\/boroya_371865176.jpg?v=1711500374\" height=\"150\" style=\"float:left; height: 150px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0926\/4578\/files\/boroya_371865043.jpg?v=1711500374\" alt=\"\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0926\/4578\/files\/boroya_371865043.jpg?v=1711500374\" height=\"150\" style=\"float:left; height: 150px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0926\/4578\/files\/boroya_371865760.jpg?v=1711500373\" alt=\"\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0926\/4578\/files\/boroya_371865760.jpg?v=1711500373\" height=\"150\" style=\"float:left; height: 150px;\"\u003e\u003c\/p\u003e\n\u003cp style=\"clear:both;\"\u003e\u003cem\u003eI have always been a hands on craftsman. Whether it was building luxury homes in the United States, woodworking with furniture, or remodeling, I have always gravitated towards labor intensive work where I can appreciate my craft. Maybe I am glutton for punishment?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAfter one too many cold winters in Colorado I decided to travel the world and learn a new language. During my travels in Mexico I met Azusa, and that’s when all my plans changed. We traveled together and fell in love. I left my life in United States to follow Azusa back to Otoyo. We are married and have two daughters.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eOne of my first jobs was harvesting tea in the village of Aruse. In 2018 my ocha Sensei took me to a farm in the village that had been abandoned for 3 years. The tea trees were as tall as me, vines had taken over, and it was impossible to walk between the rows of tea. My sensei said the tea would come back like new if trimmed properly. So I got to work. May 2019 was my first harvest. Thanks Sensei!\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eI have learned so much about Sen-cha tea in just the last few years. I enjoy tea farm work and the organic product we produce in Aruse. I’m eager to share my knowledge about tea cultivation, tea brewing, and countryside life in Otoyo, Japan.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e- Yancy Lever\u003c\/p\u003e","products":[{"product_id":"yancha-premium-yabukita-sencha-from-aruse-village-tokushima","title":"#0715.T2  2026 Yancha: Premium Yabukita Sencha from Aruse Village, Tokushima","description":"\u003cp\u003e\u003cspan\u003eI’m New tea farmer Yancy Lever revived abandoned yabukita tea fields that had been growing wildly for a couple of years, and began harvesting from it in 2019 under the direction of a veteran farmer. Processing occurs at his teacher's factory, and he is learning to process tea as well. Yancy's premium sencha has the small stems sorted out. Please see below for more detail on flavor. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients\u003c\/strong\u003e: Green Tea\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHarvest\u003c\/strong\u003e: May\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCultivar\u003c\/strong\u003e: Yabukita\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRegion\u003c\/strong\u003e: Aruse\u003cspan\u003e \u003c\/span\u003eVillage, Tokushima (The field is 200 meters from the border of Kochi where Yancy lives.)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing\u003c\/strong\u003e: Yamashiro Chagyo Kumiai, Yamashiro Village, Miyoshi City, Tokushima Prefecture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTeas by Yancy: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Yancha Standard Sencha\" class=\"btn\" href=\"\/en-fr\/products\/yancha-standard-yabukita-sencha-from-aruse-village-tokushima\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eStandard Sencha\u003c\/a\u003e \u003ca href=\"\/en-fr\/products\/yancha-premium-yabukita-sencha-from-aruse-village-tokushima\" class=\"btn\" title=\"Yancha Premium Sencha\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ePremium Sencha\u003c\/a\u003e \u003ca href=\"\/en-fr\/products\/yancha-spring-harvest-light-roast-yabukita-hojicha-from-aruse-village-tokushima\" class=\"btn\" title=\"Yancha Light Roasted Hojicha\"\u003eLight Roasted Hojicha\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2\u003eFlavor\u003c\/h2\u003e\n\u003cp\u003eThis sencha has an unique, yet very charming, flavor for a sencha. It is flowery and aromatic in a way more typical to oolong teas. The taste is soft and has notes of vegetal green with no bitterness. For fans of fragrant teas, or people looking to try an unique sencha, this is the perfect choice.\u003c\/p\u003e\n\u003ch2\u003eAbout Yancy Lever, an American in Japan\u003c\/h2\u003e\n\u003cp\u003e\u003ca class=\"btn\" href=\"https:\/\/www.instagram.com\/yancha_boroya\/\"\u003eInstagram\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eYancy Lever is an American farming tea, yuzu citrus, soba (buckwheat) and other vegetables in the beautiful mountains of Otoyo Village, Kochi, and neighboring Aruse Village, Tokushima, Japan. He began tea farming just 2 years ago, after falling in love with and marrying his wife Azusa who is from Otoyo Village.\u003c\/p\u003e\n\u003cp\u003eOtoyo Village is more well known for its goishicha tea, but the same tea fields also produce sencha, so Yancy is starting his journey as a tea farmer with Japan's standard tea.\u003c\/p\u003e","brand":"Yancha","offers":[{"title":"[2026] 10g \/ 0.35 oz \/ May","offer_id":43011812982889,"sku":"yan01-010-y26","price":530.0,"currency_code":"JPY","in_stock":true},{"title":"[2026] 100g \/ 3.5oz \/ May","offer_id":43011821731945,"sku":"yan01-100-y26","price":2650.0,"currency_code":"JPY","in_stock":true},{"title":"[2026] 1kg \/ 2.2 lbs \/ May","offer_id":43011906961513,"sku":"yan01-1kg-y26","price":23000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/4578\/files\/YunomiBag-GreenTea_fd56a417-f067-4e67-a2ba-a17f32930423.png?v=1761812099"},{"product_id":"yancha-standard-yabukita-sencha-from-aruse-village-tokushima","title":"#0717.T2 2026 Yancha: Standard Yabukita Sencha from Aruse Village, Tokushima","description":"\u003cp\u003eNew tea farmer Yancy Lever revived abandoned yabukita tea fields that had been growing wildly for a couple of years, and began harvesting from it in 2019 under the direction of a veteran farmer. Processing occurs at his teacher's factory, and he is learning to process tea as well. Yancy's standard sencha is an everyday tea that also has the stems included.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients\u003c\/strong\u003e: Green Tea\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHarvest\u003c\/strong\u003e: Spring\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCultivar\u003c\/strong\u003e: Yabukita\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRegion\u003c\/strong\u003e: Aruse Village, Tokushima (The field is 200 meters from the border of Kochi where Yancy lives.)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing\u003c\/strong\u003e: Yamashiro Chagyo Kumiai, Yamashiro Village, Miyoshi City, Tokushima Prefecture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTeas by Yancy:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"\/en-fr\/products\/yancha-standard-yabukita-sencha-from-aruse-village-tokushima\" class=\"btn\" title=\"Yancha Standard Sencha\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eStandard Sencha\u003c\/a\u003e \u003ca href=\"\/en-fr\/products\/yancha-premium-yabukita-sencha-from-aruse-village-tokushima\" class=\"btn\" title=\"Yancha Premium Sencha\" rel=\"noopener noreferrer\" target=\"_blank\"\u003ePremium Sencha\u003c\/a\u003e \u003ca title=\"Yancha Light Roasted Hojicha\" class=\"btn\" href=\"\/en-fr\/products\/yancha-spring-harvest-light-roast-yabukita-hojicha-from-aruse-village-tokushima\"\u003eLight Roasted Hojicha\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2\u003eAbout Yancy Lever, an American in Japan\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.instagram.com\/yancha_boroya\/\" class=\"btn\"\u003eInstagram\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eYancy Lever is an American farming tea, yuzu citrus, soba (buckwheat) and other vegetables in the beautiful mountains of Otoyo Village, Kochi, and neighboring Aruse Village, Tokushima, Japan. He began tea farming just 2 years ago, after falling in love with and marrying his wife Azusa who is from Otoyo Village.\u003c\/p\u003e\n\u003cp\u003eOtoyo Village is more well known for its goishicha tea, but the same tea fields also produce sencha, so Yancy is starting his journey as a tea farmer with Japan's standard tea.\u003c\/p\u003e","brand":"Yancha","offers":[{"title":"[2026] 10g \/ 0.35 oz \/ Late May","offer_id":43012380917865,"sku":"yan05-010-y26","price":430.0,"currency_code":"JPY","in_stock":true},{"title":"[2026] 100g \/ 3.5 oz \/ Late May \/ Yunomi resealable bag","offer_id":43012382163049,"sku":"yan05-100-y26","price":2050.0,"currency_code":"JPY","in_stock":true},{"title":"[2026] 1kg \/ 2.2 lbs \/ Late May \/ Yunomi resealable bag","offer_id":43012383047785,"sku":"yan05-1kg-y26","price":18150.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/4578\/files\/613531BF-7739-43A2-8A15-19FE83523F42.jpg?v=1765933448"},{"product_id":"yancha-spring-harvest-light-roast-yabukita-hojicha-from-aruse-village-tokushima","title":"#0716.T2 Yancha: Spring Harvest Light Roast Yabukita Hojicha from Aruse Village, Tokushima","description":"\u003cp\u003e\u003cspan\u003eNew tea farmer Yancy Lever revived abandoned yabukita tea fields that had been growing wildly for a couple of years, and began harvesting them from the year 2019 under the direction of a veteran farmer. Processing occurs at his teacher's factory, and he is learning to process tea as well.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis hojicha is slowly hand-roasted by Yancy in small 5-6kg batches as an ultra light roast with fruity notes. Yancy's\u003cb\u003e \u003c\/b\u003ehojicha is unique because he roasts it on a rotisserie (called \u003cspan class=\"gmail-Apple-converted-space\"\u003e \u003c\/span\u003e\u003cem\u003ebaisenki,\u003c\/em\u003e in Japanese\u003cem\u003e) \u003c\/em\u003eover charcoal that he made himself. When \u003ca href=\"https:\/\/yumenet.live\/blogs\/japanese-tea-guide\/yancha-interview-with-yancy-lever-an-american-tea-farmer?_pos=1\u0026amp;_psq=Yancy+Lever\u0026amp;_ss=e\u0026amp;_v=1.0\" target=\"_blank\" rel=\"noopener\"\u003ewe interviewed Yancy\u003c\/a\u003e, he let us know that he turns the rotisserie by hand, and he does it all by feel. This is a delicious light roasted hojicha that can be enjoyed by all. \u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients\u003c\/strong\u003e: Green Tea\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHarvest\u003c\/strong\u003e: May\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCultivar\u003c\/strong\u003e: Yabukita\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRegion\u003c\/strong\u003e: Aruse Village, Tokushima (The field is 200 meters from the border of Kochi where Yancy lives.)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca title=\"Yancha Standard Sencha\" class=\"btn\" href=\"\/en-fr\/products\/yancha-standard-yabukita-sencha-from-aruse-village-tokushima\" target=\"_blank\"\u003eStandard Sencha\u003c\/a\u003e \u003ca title=\"Yancha Premium Sencha\" class=\"btn\" href=\"\/en-fr\/products\/yancha-premium-yabukita-sencha-from-aruse-village-tokushima\" target=\"_blank\"\u003ePremium Sencha\u003c\/a\u003e \u003ca title=\"Yancha Light Roasted Hojicha\" class=\"btn\" href=\"\/en-fr\/products\/yancha-spring-harvest-light-roast-yabukita-hojicha-from-aruse-village-tokushima\"\u003eLight Roasted Hojicha\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2\u003eAbout Yancy Lever, an American in Japan\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.instagram.com\/yancha_boroya\/\" class=\"btn\"\u003eInstagram\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eYancy Lever is an American farming tea, yuzu citrus, soba (buckwheat) and other vegetables in the beautiful mountains of Otoyo Village, Kochi, and neighboring Aruse Village, Tokushima, Japan. He began tea farming just 2 years ago, after falling in love with and marrying his wife Azusa who is from Otoyo Village.\u003c\/p\u003e\n\u003cp\u003eOtoyo Village is more well known for its goishicha tea, but the same tea fields also produce sencha, so Yancy is starting his journey as a tea farmer with Japan's standard tea.\u003c\/p\u003e","brand":"Yancha","offers":[{"title":"10g \/ 0.35 oz","offer_id":39426794618985,"sku":"yan04y25-010","price":440.0,"currency_code":"JPY","in_stock":true},{"title":"80g \/ 2.8 oz","offer_id":39426794651753,"sku":"yan04y25-080","price":1900.0,"currency_code":"JPY","in_stock":true},{"title":"1kg \/ 2.2 lbs","offer_id":40594092228713,"sku":"yan04y25-1kg","price":14000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/4578\/files\/EBD8026E-1740-4CC5-903B-77B1D70EF299.jpg?v=1692341554"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/4578\/collections\/image_c5865e4e-ba31-41b1-b522-8ae6bc302274.png?v=1604621860","url":"https:\/\/yumenet.live\/en-fr\/collections\/yancha.oembed","provider":"yumenet.live","version":"1.0","type":"link"}